SEO is the search engine optimization. It is the technique which accountants use to make sure they are found more on the search engine when prospect search online. If you will be one of the first website on the search engine it only means you will have more visitors, who are your potential customers. So this are some of the consideration you need to consider when working on the seo for accountants.
Always know your niche. What type of people are you targeting? What type of people do you want when they type on google they find you? The only thing that can separate you from generic accountants is your specified niche. We all want everyone to know our business but is very wise when you deal with a specific niche that you can offer them services and the chances of them being interested are high.
Then secondly look for keywords, yes keywords which when one type they bring you to them. The keywords need to be popular, don’t go for a word that people barely use, it should be an easy word, because the easier it is the more it is known and the words should be relevant to your business, let it not be out of place.
Optimize your website, if you don’t have one create one. There should be an address on the footer of your website this way one who is interested can contact you. Then consider the title on your website, it should be catchy and one should be able to relate with it. It should be short, concise and clear. It should give an accurate description of your work.
I will keep on emphasizing that your website should have the business name, address and phone number, make sure your target is local people not national. Because most customer will always prefer people who they can access quickly.
If you cannot afford a website, it is good to know that there are many economical options there and you may choose one that you think it will work well for you.
SEO has a bigger advantage because it levels the playing field, your strength is in the value of your site and what it offers to the online prospects. This is the only place, small companies or businesses compete with large businesses. SEO is almost free and available to many users. You need to invest time on it especially researching, in terms of niche and many more. You also need to be patient because it does not work overnight. You need to give it few months. Before you know it your business has grown.
SEO is a viable marketing strategy and one can be rest assured it definitely works. It definitely expand your market, because many people can actually visit your website. As earlier said it is cheap hence it is a risk one is willing to take because honestly, there is nothing to lose.
With all that is said welcome to SEO and begin marketing yourself. All the best!